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Garfield (Cancelled Adaption 2017) Animated With Marketing

Garfield (Cancelled Adaption 2017) Animated With Marketing
Year
Genre

Dark, adult-oriented animated adaptation

Title

Cancelled 2017 Garfield

Description

A planned but ultimately cancelled project that aimed to reimagine the classic Garfield character as a cruel, selfish, and almost 'evil' antihero, in a stark departure from the character's traditionally lighthearted and humorous depiction. The project was met with significant backlash from fans who felt it betrayed the core spirit of the Garfield brand, leading the studio to cancel it before completion.

Original Work

Garfield comic strip

Reason for Cancellation

Backlash from fans who felt the edgy rebranding betrayed the character's core spirit

Garfield (Cancelled Adaption 2017) Animated With Marketing

In 2017, a major Hollywood studio was in the midst of developing a new animated Garfield film that promised to take the beloved cat character in a decidedly darker and more adult-oriented direction. Dubbed the "Cancelled 2017 Garfield" by fans, this ambitious project was ultimately shelved due to widespread controversy over its provocative marketing campaign and creative vision.

Development of a Dark Garfield

The origins of the cancelled 2017 Garfield film date back to the mid-2010s, when the studio acquired the rights to adapt the classic Jim Davis comic strip for a new generation. Seeking to reinvigorate the Garfield brand and attract a more mature audience, the filmmakers decided on an audacious creative approach - a gritty, stylized animated interpretation that would reimagine the character as a cruel, selfish, and cynical antihero.

Gone were the lighthearted slapstick hijinks and familial dynamics of previous Garfield media. In their place was a version of the lazy, lasagna-loving feline that was downright unpleasant and misanthropic. Garfield was envisioned as actively antagonizing his owner Jon Arbuckle, regularly engaging in wanton destruction, and generally exhibiting a complete disregard for the wellbeing of those around him.

The animation style was similarly dark and stylized, drawing inspiration from the moody aesthetics of neo-noir and grindhouse films. Garfield himself was designed with a more exaggerated, almost demonic appearance, complete with glowing eyes and sharper, more feral features.

The Controversial Marketing Campaign

In the months leading up to the film's planned 2017 release, the studio launched an extensive marketing campaign that sought to aggressively promote this new, edgier vision for Garfield. Trailers, posters, and other promotional materials doubled down on the character's unsavory qualities, depicting him engaged in acts of petty cruelty, selfishness, and even outright malice.

One particularly notorious trailer showed Garfield callously tormenting Odie, his canine companion, before gleefully devouring an entire lasagna. Another promotional image featured the cat character lounging atop a pile of shredded newspaper, with the tagline "The World is My Litter Box."

This marketing blitz was clearly intended to court a more "mature" audience, positioning the film as a darkly comedic antidote to the traditional family-friendly Garfield stories. However, the campaign quickly backfired, as longtime fans of the character reacted with shock and outrage at this radical reimagining.

Backlash and Cancellation

The overwhelmingly negative response from the Garfield fanbase put the studio in a difficult position. While the filmmakers may have been aiming to inject new life into the franchise, the public backlash made it clear that most viewers were not interested in such a drastic departure from the character's established persona.

Concerns were raised that the film risked alienating the core Garfield audience, while failing to attract a substantial new demographic to offset those losses. Moreover, there were worries that the dark, cynical tone of the project could potentially damage the broader Garfield brand and its family-friendly image.

Ultimately, the studio determined that the risks outweighed the potential rewards, and the decision was made to cancel the "Cancelled 2017 Garfield" project altogether. Production was halted, and the film never saw the light of day.

Legacy and Impact

The cancellation of this dark Garfield adaptation was a major disappointment for the filmmakers, who had poured years of work into realizing their bold vision. It also left many fans divided - while some were relieved to see the character return to his lighthearted roots, others expressed disappointment that the studio had ultimately played it safe.

The legacy of the "Cancelled 2017 Garfield" lingers on, however, as an object of fascination and speculation among movie buffs and animation enthusiasts. Concept art, storyboards, and other behind-the-scenes materials have periodically surfaced online, fueling ongoing discussions about what might have been.

More broadly, the episode serves as a cautionary tale about the perils of drastically reimagining beloved intellectual properties. It demonstrates the delicate balancing act required when updating classic characters for modern audiences - a balance the filmmakers failed to strike, to the detriment of their ambitious project.

As for the future of Garfield on the big screen, the character's brand has largely returned to its traditional family-friendly incarnation. But the specter of that "Cancelled 2017" version continues to loom large, a testament to the power of fan devotion and the risks inherent in challenging audience expectations.